BRAND
personality.
Creating a thriving challenger brand goes beyond simply coming up with a name and designing a logo. An authentic challenger brand resonates with people as its identity is founded on a deeper purpose, and its personality embodies human traits that people can identify with. At BINTEC, we guide you in developing such a brand by establishing your brand identity and crafting a personality through the use of shapes, words, colors, and fonts.
Crafting A BRAND PERSONALITY THAT EXUDES A HUMAN TOUCH.
Creating a thriving challenger brand goes beyond simply coming up with a name and designing a logo. An authentic challenger brand resonates with people as its identity is founded on a deeper purpose, and its personality embodies human traits that people can identify with. At BINTEC, we guide you in developing such a brand by establishing your brand identity and crafting a personality through the use of shapes, words, colors, and fonts.
THE VERBAL BRAND
The BRAND NAME
For any brand, it is crucial to come up with a memorable name that evokes the appropriate connotations and is one-of-a-kind. The name should accurately reflect the brand's character. After developing the brand strategy, we search for a name that is both trademarkable and available as a domain.
The BASELINE
The value proposition that sets the brand apart is conveyed through its baseline, which also acts as a conversation opener. When a baseline is exceptionally powerful, it resonates with the audience and aids in connecting them to the brand narrative. Additionally, baselines can instantly communicate the brand's position in the market.
The BRAND STORY
The brand narrative outlines the brand's mission and objectives and should inspire both staff and clients. It exposes the brand's reason for being, its desired impact, and serves as the foundation for all future brand messaging.
The TONE OF VOICE
To establish a tone of voice is to infuse the brand's character into its verbiage. Once a brand archetype is selected, a tone of voice that aligns with it can be developed. Through consistent integration into all future communications, this tone of voice can become familiar to the brand's audience.
THE VISUAL BRAND
The LOGO
A logo that is easily identifiable is comprised of a textual and/or graphical element that reflects the key distinctive feature of the brand. Resilient logos have a timeless quality. When designing a logo, the brand strategy is conceptualized to establish a strong brand identity, which is then documented in a style guide.
The COLORS
When creating a personality, selecting appropriate colors can be highly significant. Bright hues can convey energy, while natural tones can engender trust. Colors can enhance the visibility of products on shelves, and facilitate the desired associations. Furthermore, they can provide additional significance to a brand, setting it apart from others.
The FONTS
Numerous fonts are available, each capable of imbuing a distinct vibe to a brand. For instance, classical fonts versus modern fonts. A style guide prescribes which fonts to use in titles, subtitles, and body copy.
The KEY VISUALS
After establishing all the fundamental brand components, key visuals amalgamate them into a solitary image that communicates the brand's distinct value proposition. These key visuals can be incorporated into all touchpoints, such as websites and social media, effectively bringing the brand story and personality to life.
