OUR
APPROACH.
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our
APPROACH.
Our approach to creativity is rooted in Intelligent Creativity, which involves utilizing data to enhance our creative output. By incorporating neuropositioning and customer feedback loops, we are able to efficiently explore new concepts and test whether our creative efforts are successfully eliciting the intended associations.
step 1
Challenger strategy
Challenger brands have a purpose that extends beyond financial gain, as they aim to make a significant impact within their industry or even in society at large. To effectively convey this mission, the brand identity must embody it visually and verbally, articulating the purpose and values of the brand.
step 2
Brand archetypes
When developing the personality of a brand, archetypes serve as a valuable tool for establishing emotional connections with the audience. With 12 archetypes to choose from, determining the right archetype mix is a crucial exercise that we undertake during the brand strategy phase.
step 3
Core brand values
A brand's identity is clarified and guided by a distinct set of values, serving as a compass for the brand story. When these values are relevant to the audience, they can even provide a competitive advantage, helping consumers understand what to expect from the brand.
