RE
branding
As businesses develop, their brands must also adapt. If you're looking to expand into new markets, if your brand no longer resonates with your target audience, or if your sales have been decreasing annually, it may be time to contemplate rebranding. BINTEC is available to assist you in regaining your status as a challenger. We can help you create a plan for repositioning your brand and execute a complete redesign of your brand identity.
reBRANDING AGENCY FOR
CHALENGERS.
As businesses develop, their brands must also adapt. If you're looking to expand into new markets, if your brand no longer resonates with your target audience, or if your sales have been decreasing annually, it may be time to contemplate rebranding. BINTEC is available to assist you in regaining your status as a challenger. We can help you create a plan for repositioning your brand and execute a complete redesign of your brand identity.
reBRANDING STRATEGY
Rebranding Workshop
When initiating a rebranding endeavor, we dedicate time to comprehend your specific obstacle. Utilizing a strategic framework, we unearth the fundamental nature of your enterprise. Our ultimate objective is for all parties involved to concur on the extent of the rebranding project.
Repositioning Strategy
An effective rebranding process necessitates a repositioning strategy. This entails determining the current category we belong to and where we aspire to be in the future. Through mapping out the competitive landscape, we identify the category that we aim to dominate.
Brand Essence Model
The brand essence model serves as the cornerstone of our narrative, ensuring that all components seamlessly come together. By distilling all elements to their core, we establish key messages and visuals that deeply resonate with your intended audience.
reBRANDING DESIGN
Logo redesign
Brand Manifesto
Our logo redesign process is founded on ingenious creativity, incorporating both the repositioning strategy and the research we have conducted thus far. This method yields a brand design that is not only memorable for your customers but also aligned with your objectives.
The verbal aspect of your brand springs to life through a brand manifesto that conveys the brand's story, articulates its core values, personality, mission, and beliefs. Drawing from the manifesto, we devise various story formats tailored to suit the demands of each channel.
Brand book
Our brand book provides comprehensive descriptions of every touchpoint and offers marketing assets that can be utilized in upcoming campaigns. By utilizing the brand book, we facilitate the creation of a strong and cohesive brand experience across all touchpoints.